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Friday, 31 August 2012

So much Better for Productivity

As most of you already know i have very recently changed my approach on facebook - I have spent some time researching the activity of hiking likes via networking pages and learning how to make the most of facebook page insights.  Its taken me a bit of time to do all this but it has proven to be time very well spent :) 

I have now stopped using any of the networking pages that focus on gaining page likes as i found them to be detrimental to my page visibility for several reasons as previously discussed.  I have also stopped visiting other peoples pages just to leave a 'like' with my page tagged.  I found i was spending quite a lot of time each day doing these things and really started to question the use of it when my page activity levels dropped considerably.

I have now changed my strategy completely and i am focussing on my own page and really thinking about what it is i am posting on there.  As you an see the impact on my page stats has been considerable:

I note specifically the huge jump in people talking about this stat - up by a whopping 71% and the reduction in the negative figure on the weekly total reach figure which was -69% on Monday of this week. This figure has gone up and done a bit this week but overall is going in the right direction which is great news :) 

The main difference i have noticed myself is my own levels of productivity and creativity on the page - I am coming up with all sorts of ideas to try and build up interaction on my own page rather than doing something that a) pulls my attention away from my page and onto networking pages, boosting only their page stats and b) has had a detrimental effect on my own stats.

I have been looking only at ways to increase what i would classify as quality interactions - not just people leaving links to their page in the hopes of getting more likes in other words. As a result i have created posts with the highest levels of virality ever on my page (which means other people are sharing my posts and updates) and I am still hitting reasonable engaging users figures on my page - not the highest levels i have to say, however this is without having to spend hours sharing and liking etc myself.  All of this means i have actually managed to do much more craftwise, more planning for my business, and things like organise and clear out my craft room which i have been wanting to do for months.


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